WASEELAH AL KHAFAJI

Marketing Manager

Abu Dhabi, UAE

Profile summary

Committed Marketing Manager with exceptional leadership, organisational skills and communication abilities leads high-performing cross-functional teams. Recognised as one of Campaign's Middle East Marketing Faces to Watch 2020, Fluent in five languages, enabling effective communication with diverse stakeholders.

Key skills

Skills
Strategic marketingDigital marketingMarketing budget managementMarketing campaign managementAccount managementCorporate messagingSEO project implementationMedia managementB2B Public RelationsWebsite managementEvent planningMarketing Analytics & Reporting (e.g., Google Analytics 4, Data Studio, Power BI)Content Marketing & StorytellingSocial Media Marketing & Community Building (Advanced, including platform-specific advertising)Marketing Automation (e.g., HubSpot, Marketo, Pardot)Customer Relationship Management (CRM) Proficiency (e.g., Salesforce, Dynamics 365)

Professional experience

Marketing ManagerMay 2023 - Nov 2024
Al Masaood Group | Abu Dhabi, UAE

Supervised all marketing and planning activities to achieve Al Masaood Industrial Group goals. • Monitored campaign performance, adapting strategy as needed to ensure business goals were consistently met. • Developed annual marketing plans to support division strategies.• Developed targeted LinkedIn and Google Ads campaigns.• Developed and executed social media and digital marketing campaigns to increase brand visibility and engagement. • Supervised team and provided ongoing feedback and annual performance reviews to reconcile areas of underperformance. • Leveraged SEO best practices to optimise website content, resulting in increased organic traffic and rise in keyword rankings. • Designed and created communication and marketing strategies for new product launches and promotions. • Coordinated with media outlets and journalists as part of PR plans to develop impactful press kits. • Created engaging press releases to gain print and broadcast coverage.

Assistant Marketing ManagerMay 2022 - May 2023
Al Masaood Group | Abu Dhabi, UAE
Marketing ExecutiveAug 2018 - May 2022
Al Masaood Group | Abu Dhabi, UAE
Coordinator, Office of the Chairman & CEOJul 2017 - Apr 2018
The Industrial Group | Dubai, UAE
Consulting InternNov 2016 - Apr 2017
Deloitte | Abu Dhabi, UAE
  • Monitored campaign performance, adapting strategy as needed to ensure business goals were consistently met.
  • Developed annual marketing plans to support division strategies.
  • Developed targeted LinkedIn and Google Ads campaigns.
  • Developed and executed social media and digital marketing campaigns to increase brand visibility and engagement.
  • Supervised team and provided ongoing feedback and annual performance reviews to reconcile areas of underperformance.
  • Leveraged SEO best practices to optimise website content, resulting in increased organic traffic and rise in keyword rankings.
  • Designed and created communication and marketing strategies for new product launches and promotions.
  • Coordinated with media outlets and journalists as part of PR plans to develop impactful press kits.
  • Created engaging press releases to gain print and broadcast coverage.

Education

Master's, International Management with specialism in Marketing: Business & Marketing.Sep 2014 - May 2015
University of Exeter
Bachelor's Degree, International Business and Languages Studies: Business and Languages.Oct 2010 - Jun 2014
Paris-Sorbonne Université